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The Power Of Autoresponders

If you own an Internet marketing or online business, you’ve probably grown tired of answering the never ending amount of email you get on a daily basis.  Most companies get hundreds of emails a day, many of which are questions from clients and potential customers.  If you’ve grown tired of answering email – you should look into an autoresponder and discover how it can work for you and save you a lot of precious time.


When someone sends out an email, they expect to get an instant reply.  Although you can meet this demand with some emails, it can be very hard to send an email to over 100 people – especially when you have hundreds of other things to do with your day.  You can always hire additional staff to answer emails, or work longer hours yourself.  These options may be good for some – although many decide to use the power of an autoresponder instead.


As most of us already know, emails are very important with business. They give us a way to communicate with others on the Internet, sending messages in a matter of seconds.  Emails are also an ideal way for visitors to give you feedback on your products, website, and other concerns free of charge.  Through the use of an autoresponder, you can quickly answer emails and reply to hundreds of emails without lifting a finger.


What many fail to realize is the fact that autoresponders have many other uses than just answering emails.  They also give you the opportunity to email potential customers and clients about future products, special offers, free samples, and anything else you feel would be important to your visitors.  You can also offer advice and tips to affiliates as well, helping them to sell your products and services.  On top of this, autoresponders are also a great way to build trust and a working relationship with your visitors and customers.


You can find autoresponders in several different formats, including programs that run through your email, scripts that operate through your website server and third party programs that are hosted by autoresponder services and providers.  There are companies that will offer you free autoresponders, although you may want to look at the features before you decide to try one out.  Although free is good – there are normally downsides to free programs that you won’t have to worry about if you purchase one.


When you load up your autoresponder with content, you can make the material long or short, although you should make sure that your readers can follow along and keep up with the material you’re sending.  When a potential buyer or current customer signs up on your list, you should always let them know what it is that they are signing up for.


When you sent out your first email, it should be a welcome email to first time subscribers, letting them know what they can expect to receive from you in the future.  This way, customers will anticipate your emails.  If you give them high expectations, they will anticipate your emails.  You should always make your messages enticing, letting readers know that you are offering them great content with your autoresponder for the best price of all – free.


Email is one of the best tools you can have with marketing and business, although autoresponders have the power to take emailing to an entirely new level.  Through the use of an autoresponder, you can instantly contact hundreds of thousands of customers, as many times as you wish, with the click of a button.  You can learn many things about your autoresponder – all you have to do is play around with it and let your creativity take over.


The Magic Of Autoresponders

A majority of those who visit a new website have no intention of purchasing anything. Most of the time, those who visit new sites are surfing the Internet for information, and happen to stumble across your website. There are a few impulse buyers out there though, buyers that will buy from your site on the first visit. Although most visitors will leave without buying anything, you’ll find yourself wondering why your visitor counter keeps increasing and your sales aren’t improving.


In most cases, it takes several exposures to new products or services before someone will decide to buy it. To get the most from your sales and capitalize on visitors who happen to visit your site without making a purchase, you’ll need a way to follow up with your visitors several times. An email list is one way to do it, as you can show your product to the same market as many times as you like.


To successfully manage an email subscriber list, you’ll need something known as an autoresponder. An autoresponder is a great asset to your website, as it can handle virtually any email you receive. You can think of these tools as salesmen who never get sick and are always there to answer emails 24 hours a day – 7 days a week. They will also follow up with your clients when you instruct them to do so, continuing to add information to your database as well.


Autoresponders are very helpful tools that people can subscribe to. It can also capture and manage email databases that it collects from your website traffic as well. Once you have signed into your autoresponder account, you can use a sign up form and capture both the name and email address for any of your website visitors. Once you have the information, you can add it to your customer list so that you can get back to the customer with information about your services and products.


There are many other uses for autoresponders as well. Along with sending out personalized emails to your clients, you can also send them free examples of your products, snippets of useful information, or special offers towards your products. You can add virtually anything you want to an autoresponder, and send it out when you wish. You can also send out a broadcast message to everyone on your customer list at the same time, which will get your information out there and save you a lot of time.


You can get an autoresponder program for your website in several types and several locations. You can get scripts to add to your website, although they aren’t normally recommended. Many prefer to go with third party services, which will operate the autoresponder for you. This type of autoresponder is known as remote hosted, and proves to be very beneficial for those who don’t want to operate the autoresponder themselves.


If you want to run the autoresponder yourself, you can always go with locally hosted autoresponder programs. These programs will allow you to run the responder yourself, giving you complete and total control. To do it this way, you’ll need to buy an autoresponder program then set it up either on your computer or through your website.


To get started in the right direction, all you need to do is find yourself an autoresponder. To find one, all you need to do is run a search with a search engine such as Google. You’ll receive hundreds of different results, including free programs. You should always avoid free autoresponders though – as programs that you pay for will give you a lot more in return.

Making The Most Of Autoresponders

If you’ve created a website and started adding your content to it,
chances are you’ve also built some links and submitted some articles to
the major search engines.  After you have done all of the above, the
next logical step, which many happen to overlook, is to take your
business to the next level with an autoresponder.  These tools are great
to have, although many simply overlook them.

Often times, someone
will visit your website through a link or search engine.  In many
cases, a potential buyer will look around your site and find exactly
what he has been looking for.  Sometimes, the buyer will get distracted
with other things, and leave the site before he makes a purchase.  There
are many reasons as to why a potential buyer might leave your site on
accident before making a purchase, although you can capitalize and make
the most of this opportunity with the use of an autoresponder.

capturing the visitor’s email address, an autoresponder will give you
the chance to contact the potential buyer in the future and capitalize
on the sale that you missed out on before.  Although autoresponders are
mostly known for their abilities to automatically answer email, they are
also more flexible, allowing you to do so much more.  If you use your
autoresponder creatively and productively, you’ll gain more leads and
customers than you ever imagined.

The best autoresponders out
there will manage your customer list and continue to follow up with
customers who have signed up on your list.  You can also keep your
autoresponder list updated with new products and services as well.
These programs will grow with you, allowing you to build a reputation
in your area of business and become an expert over time.

the use of an autoresponder and an affiliate program you can contact
your affiliates quickly and easily to let them know about new offers you
have or offer them new material that they can use to help them sell
your products to increase your sales and their commissions.  You can
also send out broadcast emails to your affiliates as well, providing
them with tips and helpful advice that will assist them with selling
your products.

Autoresponders are also a great way to provide
advertising as well.  If someone is interested in advertising on your
website, you can use the autoresponder to automatically send out an
email detailing the cost of advertising and how the individual can find
out more about it as well.  This is a great asset, especially if you
make a lot of income with advertising on your website.

Another way
you can make the most of your autoresponder is by allowing your
visitors a taste of what you have to offer and the quality of your
products or services.  If you plan to send out samples, you should avoid
making it appear to be a sales letter.  If you do, you’ll normally end
up losing more business than you gain.  Most buyers don’t like receiving
sales letters, and will avoid doing business with you if they receive a
sales letter.

Even if you’ve never used an autoresponder before,
you can find many different uses for it.  Autoresponders are great for
many different purposes, other than answering emails.  There are several
types to choose from as well, which gives you plenty of opportunities
for your business.  All you need to do is select the type that works
best for you – then discover more and more creative ways to use it to
your advantage.


Making Money With Autoresponders

These days, autoresponders make for great follow up tools.  You can set them up to your liking, as they are easy to set up and will hold a lot of preset messages.  Although they are very popular, a lot of people fail to see the power they hold and therefore never use them.  If you’ve been looking to make extra money, the tips below will show you how you can make money using an autoresponder.


The first thing to do, is ensure that your site has a signup form.  A signup form is an obvious way to use an autoresponder, yet a lot of people don’t think about it.  Each and every day your website attracts visitors, many of us come back.  If you put a signup form on your site, they can sign up and become a contact.  This way, your customer base will grow with each passing day.  You can stay in close contact with your customers this way, and even increase your audience over time as well.


You can also give out free reports or ebooks as well.  It’s actually an easy task to exchange reports or ebooks for someone’s email address.  Even though you may not have a website, you can still make the free report or ebook available by having people send blank emails to your autoresponder.  In doing so, you will build a client list and get your report out there – which can help you make money.


You can also choose to publish an ezine. To do so, you’ll need to load your autoresponder will a course that contains several parts.  This way, your clients will receive your reports and material in sections.  You can also build a customer base this way, and eventually recommend you to their family and friends.  Once you have a relationship and your clients start to trust you, you can send them information for other products.


You can also use autoresponders as curriers as well.  When you send an email out, ask the recipient to pass your email along to family and friends.  As they pass your emails along, you’ll gain more subscribers.  Although you’ll have to start out small when you first begin, you’ll find that your client list will grow in little to no time at all.


Autoresponders are also great to use with customer response as well.  Autoresponders are very handy, and they can answer a large portion of your technical questions.  Whenever someone sends you an email needing customer support, simply answer with an autoresponder message that entails a lot of the most common problems.  A lot of customers find this to be very helpful, as chances are it will cover the issue they are experiencing.


Autoresponders are also handy with site updates as well.  If you update your site on a regular basis, you may want to use an autoresponder with individuals who want to be informed when your site is updated.  With an autoresponder, all you have to do is send out a broadcast email and everyone will be informed at the same time.


No matter how you look at it, an autoresponder can help you bring in profits – as well as make your life a lot easier. They are easy to use, and will work great with your website.  If you operate several websites, you simply must have one of these.  Once you use an autoresponder – you’ll never want to find yourself without one again.  If you’re interested in finding out how easy they can make your life, all you need to do is give one a try.


Locally Hosted Email Responders

Locally hosted autoresponders are autoresponders that you host through your own web server. Normally, they are either scripts or programs that you need to have installed on your web server. They often require you to have a database, such as SQL 2000 or mySQL. They will also require you to purchase or lease programs or scripts that were written in ASP, Perl, or PHP.


Once the installation has been completed, you’ll need a web browser to start using these programs, to set them up, and run your subscriber list. You don’t need to be an expert with these programs, although you will need a working knowledge so you can operate them effectively. There are several autoresponders out there, many of which are flexible and offer you powerful features. If you are a webmaster with your own site, a locally hosted email autoresponder is a great investment.


If you are in the internet marketing business and have a large subscriber base, locally hosted email autoresponders are a great choice – especially when you compare them to autoresponders that are remotely hosted. Locally hosted programs will also provide you true flexibility, involving no third parties. You don’t have to worry about any company hosting your autoresponder – simply because you will be doing everything yourself.


One of the best things about locally hosted email autoresponders is the fact that you own the program. Once you have purchased the software, you own it for the rest of your life. This way, you don’t have to worry about any other charges. You won’t have to pay a company to run it, which will save you a lot of money in the long run. There are no monthly charges involved either, which makes locally hosted email responders that much better than remote hosted responders.


Providing the licensing condition allows it, you might be able to run the email responder on multiple sites. Some will let you run multiple copies on several different websites, while others require that you pay a small fee to upgrade first. If you are planning to run multiple copies, you should first find out how many copies or how many websites you are able to use the software with, before you make a purchase. This way you’ll be able to determine the true cost of the software and whether or not it is right for you.


Considering the fact that you’ll be running locally hosted email responders yourself, you’ll have more control than you would with a remote email responder. Locally hosted email responders give you more control over the database, and a better range of customization features. This way, you can set things up to your liking and rest assured that you are in total control.


Some locally hosted email responder programs will allow you to further customize the script to fit your needs. You can do this yourself if you know enough about scripting languages, or simply pay someone to do it for you. If you the program you are using or plan to use allow customization, you can pretty much fine tune it to your liking.


All across the Internet, there are several locally hosted email responders that you can get. Some of the best include Post Master, Send Studio, and Intellisponder Pro. There are other great programs out there, although they will cost you money to use. Once you buy them though, they are yours for as long as you use them. When you consider what’s best for your online business – you can’t rule out the power and features that a locally hosted email responder will provide you with.


Introduction to Autoresponders

If you’ve reached the point of exhaustion trying to keep up

with answering the mountain of emails that threatens to

bury you alive every single day, you’re ready to learn

about autoresponders.


The bad news is that people expect prompt replies to their

email inquiries. However, unless you can figure out how to

work continual twenty-four hour shifts, or hire enough

people to constantly monitor incoming emails (while they’re

eating up your revenue), you have a problem. The good news

is an autoresponder is an inexpensive – or even free –

method of quickly responding to emails. What these programs

do is automatically respond to incoming emails as soon as

they are received.


Emails are essential to your business for many different

reasons. Most importantly, these invisible email voices

give you their feedback about your website – for free!

However, if you spend all your working hours answering

these emails, how are you supposed to run your business?

The answer is simple: use autoresponders. Autoresponders

are programs that automatically respond to your emails

without you so much as having to click on your mouse.


There are a number of good reasons why you need an

autoresponder besides just answering your email. For

example, autoresponders can be used if you need a way to

send information about your services or products, price

lists, or if there are repeated questions asked across

large numbers of emails. Maybe you want to offer your site

visitors a special bonus of some kind, such as advice or

relevant articles. All of this can be handled by an

autoresponder. Additionally, you can advertise your

business and then build stable relationships with your

customers by using autoresponders.


Autoresponder programs vary from software that runs with

your email program to a specialized script that runs on

your web hosting company’s server. This kind of script may

use a web page form or simply operate with your email

account. This kind of script is programmed to send out a

standardized message whenever an email is received. The

message is sent to a particular script or email address.


Some autoresponders can do more than simply send out

standardized messages. They can send out an unlimited

number of follow-up messages sent at predetermined interval

of time. For example, you can set your autoresponder to

send out a new message every day for as long a period as

you desire.


There are numerous companies who offer autoresponders free

of charge. Your website hosting company often provides

autoresponders as a free service. If this is not the case

with your web hosting company, there are numerous companies

who offer this service for a small fee, or free of charge,

providing you attach an advertisement for their company to

your emails.


To personalize your autoresponder messages, you can attach

a signature. Signatures in this case are much like business

cards. You can include your name, company, all your contact

numbers and addresses, and a brief message.


It’s a good idea to attach a signature to every email that

is sent out. This works as a repeated reminder of your

business identity every time a customer sees it. The more

they look at your signature, the more likely your company

will spring to mind when your particular service or product

is needed.


You can create a standardized signature that every employee

in your business uses, or you can go wild, and let every

staff member create their own personal signature. Of

course, like everything in life, there are some rules and

guidelines to creating a personal signature.


Keep the length of your signature between four to six lines

of text, with no more than 70 characters in a single line.

Make sure that your email program does not cut off your

text! The content should include your name, your company

name, your email address, fax number, and any other contact

details, such as 800 numbers. Lastly, always include a

short personal message about your company. It should be a

subtle sell of your services or your products, and possibly

your company’s reliability and longevity.


Another specialized use of autoresponders is to create

courses that you can then offer your site visitors for

free. You must choose a topic in which you are an expert

and that precisely targets your potential customers.


Once you have carefully chosen your subject, divide it into

a number of different sub-topics. Then offer your site

visitor a free 10 or 15 day course, each day offering a

different sub-topic. The first topic should always be a

welcome message to your site visitor and an explanation

about what is to follow. Your explanation should be

enticing, getting the point across that you are offering

free, quality information that your target audience will

find of great value.


With every lesson, include the number of the lesson, the

topic title, information about your company and its

services or products. At the end, include a few blurbs

about the next lesson to entice the subscriber to continue



Make sure each topic is packed with essential and valuable

information, and leaves the visitor lusting to know more.

Otherwise, you may lose them in the very beginning.


Of course, you have to write up your course before you can

offer it. Once you have done this, and gone over the

material carefully, employing a professional writer or

editor if necessary, you must transfer your text to your



There are a number of free autoresponders you can use. Try

http:/www.getresponse.com, or http://www.fastfacts.net. Or

go onto Google and you will find a long list of free

autoresponder companies. Then sign-up for your chosen

autoresponder. Once you do, you will receive instructions

as to how to set it up and transfer your text.


Email is an excellent marketing tool; it is inexpensive and

it is fast. Use it to advertise your business by choosing

your email address carefully. Your website should contain

different email addresses for different contact requests.

For example, use info@yourdomain.com for information

requests, or sales@yourdomain.com for questions about

sales. It’s a good idea to set up one for the owner, such

as president@yourdomain.com. This presents your company in

a personal, approachable light and insures that direct

contact is provided.


Autoresponders are an effective and powerful marketing

tool, allowing you to make contact with thousands of

potential customers. This is an invaluable asset

considering how many potential customers you usually have

contact with before you make an actual sale. Essentially,

an autoresponser allows you to automate part of your

marketing campaign.

Increasing Your Sales With Autoresponders

The autoresponder is without a doubt one of the best marketing tools you can get.  It is a widely used application that will automatically respond to any email that it receives.  They are considered to be magical indeed, triggered by a blank email that they receive to their address.  Once they receive this email, they automatically start working for your business.

Whenever someone sends the autoresponder a message, the individual who sent the message will receive a preset email message with the information they were seeking.  Depending on the servers and speed of the Internet, the email response will happen very fast.  Autoresponders have always been known for their quick speed and fast responses to any type of email message they receive.

One of the best things about autoresponders is the fact that they are always available.  They are always there 24/7, providing your clients and customers with the information they seek.  They will make your business life easier, by boosting your sales.   They require little work from you, yet they are easy to operate.  They can also make managing your customers and clients easier than ever, as they will help you keep track of your responses and keep up with email addresses you receive.

Even if you’ve never used an autoresponder before, you can easily use it to your advantage with your online business.  You can preset it to say a variety of messages, even inform your clients about future offers and products.  This is a great way to get your message out there, especially if you are currently holding a sale or other deal that you know people won’t want to miss out on.  Autoresponders will work for you day or night, making your company information available to anyone whenever they want it.

Contrary to popular belief, not all buyers are impulse buyers.  Research has shown that less than 15% of those who visit websites are impulse buyers.  Although most websites focus themselves on getting visitors to buy their products immediately, most buyers need time to think about a product or offer they will purchase it.  Most buyers don’t like to buy something immediately, simply because they may not be familiar with the product or know what it can do for them.  Therefore, most buyers will learn all they can about something before they decide to go ahead and purchase it.

You can also use an autoresponder to distribute courses, articles or reports to your clients and subscribers.  They are also great for providing free information to interested individuals, or immediately sending out information about your products and opportunities.  You can also choose to send out price lists as well, or welcome new clients to your organization.  If customers have purchased from you before, you can use an autoresponder to send out confirmations, thank you notes, and even offer discounts to those who buy your products.

In the world of Internet marketing, autoresponders are simply beneficial to have.  They are worth more than the price you pay for them, simply because they will provide you with so much for so little.  One of the best in the business is www.Automatic-Responder.com. Sending out information is easy with an autoresponder – as it will provide information about your company and products to interested clients the instant they need it.

All in all, an autoresponder will help you operate your business easier than ever before.  Unlike other programs you can get for your online business, autoresponders will keep you in a constant state of readiness.  You can feel free to go out and do what you want – and rest assured that your autoresponder will be there to supply information to those who need it.

How Autoresponders Work

At some point in our Internet lives, a majority of us have received a message from an autoresponder.  It could have been a short response letting you know that the individual is away, or an email thanking you for something that you have done.  Perhaps it was even an email letting you know about upcoming products, or even an email letting you know that a message you tried to send couldn’t be delivered.


Each one of these messages is all but a different version of a useful program known as an autoresponder.  Autoresponders are very useful tools, as they will automatically send out an answer to any email that they receive.  The answer that they send out however, will all depend on the messages that you have the program set up with.  Autoresponders are very flexible, and most will hold a variety of pre-set messages.


The very first autoresponders were used with email providers or email transfer agents.  Whenever an email you sent out couldn’t be delivered to the recipient, it would send you an automatic response letting you know that your mail couldn’t be delivered.  Although these programs were somewhat helpful, they weren’t all that sophisticated.


Over the years, autoresponders have changed quite a bit, proving to be very useful with big companies and even Internet marketing.  These days, autoresponders are used by businesses and companies to give immediate response and feedback to interested clients and subscribers.  This could include a response about programs, information about pricing, specific details regarding a product, and even a time that someone from the company can get in touch with the client.


In the world of Internet marketing, staying in touch with clients is easier than ever with an autoresponder.  They will save you a quite a bit of time, especially when you think about how long it would take you to personally send email responses to each and every email you get.  If you run a business, you probably get hundreds of emails a day.  An autoresponder can simplify your life, by sending out a pre-set message response to each and every email you receive.


You can set up an autoresponder using either one or two methods – an outsourced ASP model and server side model.  When using an outsourced ASP model, the company wishing to use the autoresponder will their business model will contract through an outside provider.  This outside provider will then give the company user access to a web based system, or control panel.  From the control panel, the company or individual can set up the autoresponder, pre-set messages, and decide how the autoresponder will handle the many different types of emails. One of the best services we have found is www.Automatic-Responder.com their service is top notch. To use these types of services, the individual or company will have to pay the autoresponder provider a flat monthly fee.


Server side autoresponders are a bit different.  Basically, they are programs that a company or individual installs themselves and runs it on their own computer or server.  You can save money with these programs, as you don’t have to pay a provider to operate the autoresponder.  Although server side autoresponders weren’t user friendly in the beginning, they have become easier and easier to operate over the years – and are now the most popular type of autoresponder.


In all actuality, autoresponders are great to have.  They are very reliable, and can easily save you a lot of time. The way the different types work can be a bit perplexing, although most are easy to use and easy to implement into your website.  If you own or operate an online business – an autoresponder is something you should never find yourself without.


Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your

site has finally come to just what she is looking for and

is about to make a purchase. It’s a sunny afternoon, and

her cat, who happens to be sitting on the moss under the

visitor’s large fifty-year-old snow-rose bonsai tree,

suddenly jumps down, and the priceless tree topples over.


In the blink of an eye, your visitor exits your site, and

your sale is dust – unless you have had the foresight to

utilize an autoresponder that has captured her email

address. If you have installed an autoresponder, you can

then follow-up with her, and in all probability, make the

sale when the poor woman has finished repotting her

precious bonsai.


Autoresponders are remarkable, versatile programs that do

so much more than just automatically answer your email.

Here are a few ideas that will help you to creatively and

productively use your autoresponder to transform the casual

visitor into a profitable customer. Use your autoresponder



  1. Publish a newsletter. Certain quality autoresponders

will manage subscriptions and follow-up with interested

prospects. Your newsletter can keep your visitors informed

about your services or products, while building your

reputation as a credible expert in your particular



  1. Publish a newsletter only for your affiliates. Inform

them of current sales you are running and of promotional

material that your affiliates can use themselves to

increase their commissions. Include tips, advice, and

techniques that your affiliates can use to successfully go

out and promote your business.


  1. Write reviews. Cover books, software, music, e-books,

movies, etc., and put each review in an autoresponder.

Review your affiliate programs, using a link to your

affiliate’s page in your autoresponder.


  1. Distribute your articles. Writing and distributing

targeted articles is a powerful tool to build your business

credibility, bring traffic to your site, and increase your

sales potential. If your articles contain valuable

information, many editors will print what is known as a

resource box for you. A resource box contains your bio and

a brief description of your service or product. It can also

contain your autoresponder address. Let’s say you’ve

written fifty articles. Put them on separate autoresponder

accounts and create a master list that contains the titles

of each article, the autoresponder address, and a brief

abstract. Then promote your master list. Additionally,

include your publishing guidelines so your affiliates can

add their articles to your list, increasing the number of

writers who are represented in your article list.


  1. Create mailing lists. Inform subscribers to your

articles when you’ve written new ones that they may want to

publish in their own newsletter or website.


  1. Automate your sales process. Use an ad to insure

repeated exposure of your message, which has been proven to

effectively increase sales. In your ad, put your

autoresponder address where a visitor will be exposed to

numerous marketing materials. This multiplies the chances

of converting visitors into customers. For example, if

you’re selling a particular product, put testimonials about

how spectacular it is on your autoresponder, and add a

detailed, enticing description of your product.


  1. Distribute advertising. Let’s say you sell advertising

on your website or in your newsletter or e-zine. Set your

autoresponder to send the information about rates and how

to place an ad automatically to all prospects’ email

addresses. Then have your autoresponder follow-up. It can

also send notification of any special deals you are

currently offering.


  1. Distribute an email course. Each day, have your

autoresponder send out another lesson. Just be sure that

each lesson has quality content – not a sales pitch. Your

content will do the selling for you, and will do it much

more effectively. You can include tips centered on a

different topic for each lesson, illustrating how your

product will benefit the reader. Include the tangible

benefits the visitor will reap by purchasing your product.

Make sure to include a paragraph or two at the end of each

lesson enticing your prospect to consider making a



  1. Automate a reminder about your service or product after

a visitor has completed your course. This will increase the

possibility of sales from visitors who have taken your

course but are dragging their feet about actually making a

purchase. You can also use these reminders to promote new

products or services, and the products and services of your

affiliate programs.


  1. Distribute free reports. This gives your visitor an

idea of the type of information you can provide and the

quality of your product or service. Make sure these reports

are not sales letters or you will more than likely lose a

potential customer than gain a sale.


  1. Create trivia quizzes on your site and place the

answers in an autoresponder. Your visitor will then be

motivated to request your autoresponder, and you will have

a record of the visitors’ email addresses who took your

quiz. Or create a contest and have any visitors that enter

send their responses to your autoresponder. Your

autoresponder can be set-up to send them a confirmation of

their entry.


  1. Offer a trial version of your product. Give your

prospects a sample of your ebook, course, software,

membership, etc. People who are exposed to a little taste

often end up wanting the whole pie. You can also capture

their email addresses when you offer them a free trial from

your website. Set up your autoresponder to give

instructions on how to obtain their free trial, and then

make sure to follow-up to try and close the sale.


  1. Link to hidden pages on your autoresponder. For

example, a hidden page could be your affiliate page that

contains graphics, promotional articles, and text links

that interested affiliates can make use of. Inform visitors

that they may have free access to your affiliate page by

simply requesting your autoresponder. You will then gather

a list of visitors who may be interested in becoming your



  1. Use an autoresponder on your order page. Post a request

form for visitors to be notified of special offers or

discounts in the future. This creates a very effective

mailing list that contains the names of people who are

already your customers.


  1. Put your links page on your autoresponder. It should

contain up to fifty links that would be of particular

interest to your visitors. Make sure to add your own

promotional copy at the top or bottom of this page.


Now that you have proof that autoresponders can be used

creatively, see if you can come up with some brilliant

ideas of your own!

Choosing Your Autoresponder

It can be a somewhat difficult and time consuming task to find the right autoresponder.  There are a lot of choices available on the Internet, each one ranging in price and features.  Before you decide to purchase your own autoresponder, you should first think about your budget as well as your requirements.  This way, you’ll know what you want and how much you are willing to spend.


First, you’ll need to decide the features you want.  Next, you’ll need to take a look at some of the different types of autoresponders available on the market.  You’ll also need to decide which type is right for you, and which brand name you think would work the best.  You can answer these questions by comparing different brands, prices, features, and licensing restrictions.


For a business, autoresponders can be great.  As most of us already know, autoresponders are programs that will send out an automated response via email to a specified address.  In most cases, the response you get back from an email autoresponder is short and sweet, normally letting you know that someone is on vacation, away from their computer, or that they have received your message.


The only real problem to autoresponders is the fact that they will replay to any email that they receive.  If you are subscribed to a mailing list and used your autoresponder address to sign up, it can easily create a problem.  Anytime someone sends you an email to your responder address it will send an automated reply.  It can also lack important features that you need to follow up on your clients or subscribers as well.


For the Internet marketing guru, there are sequential autoresponders.  These types of autoresponders are designed to collect different email addresses then send out a variety of pre-determined messages through email to subscribers that you have on your list.  If you have a sequential autoresponder and use it correctly, it can help you bring back more visitors.  It can be a very handy tool to have around, especially if you work with a lot of clients.  It can help you keep track of subscribers, as well as keep them informed about what is going on with your business.


All across the Internet there are many types of autoresponders.  They range from web based programs to scripts or programs that run through your computer or personal server.  An autoresponder will be a major part of your online business, which is why you should always put forth the time and effort to find the best one for your money.  If you put the proper research and time into finding your ideal autoresponder, you’ll save yourself a lot of time and headache in the long run.


Basically, there are three main types of autoresponders that you can choose from – remote hosted, locally hosted, and desktop hosted.  Remote hosted are hosted on someone else’s server or website.  Locally hosted will allow you to work programs for your own web server.  Desktop programs on the other hand, will allow you to work from your own computer.  Most people choose to go with locally hosted, as it makes things a lot easier.


Before you decide on which type of autoresponder to purchase, you should make sure that you understand what each type will offer you.  There are a variety of autoresponders to choose from, meaning that some may not offer what you need.  You can always research each type, and then compare prices and features.  This way, you’ll know which type of autoresponder will work the best for your needs as well as your business.

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