Home Business Ideas and Opportunities

Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your

site has finally come to just what she is looking for and

is about to make a purchase. It’s a sunny afternoon, and

her cat, who happens to be sitting on the moss under the

visitor’s large fifty-year-old snow-rose bonsai tree,

suddenly jumps down, and the priceless tree topples over.


In the blink of an eye, your visitor exits your site, and

your sale is dust – unless you have had the foresight to

utilize an autoresponder that has captured her email

address. If you have installed an autoresponder, you can

then follow-up with her, and in all probability, make the

sale when the poor woman has finished repotting her

precious bonsai.


Autoresponders are remarkable, versatile programs that do

so much more than just automatically answer your email.

Here are a few ideas that will help you to creatively and

productively use your autoresponder to transform the casual

visitor into a profitable customer. Use your autoresponder



  1. Publish a newsletter. Certain quality autoresponders

will manage subscriptions and follow-up with interested

prospects. Your newsletter can keep your visitors informed

about your services or products, while building your

reputation as a credible expert in your particular



  1. Publish a newsletter only for your affiliates. Inform

them of current sales you are running and of promotional

material that your affiliates can use themselves to

increase their commissions. Include tips, advice, and

techniques that your affiliates can use to successfully go

out and promote your business.


  1. Write reviews. Cover books, software, music, e-books,

movies, etc., and put each review in an autoresponder.

Review your affiliate programs, using a link to your

affiliate’s page in your autoresponder.


  1. Distribute your articles. Writing and distributing

targeted articles is a powerful tool to build your business

credibility, bring traffic to your site, and increase your

sales potential. If your articles contain valuable

information, many editors will print what is known as a

resource box for you. A resource box contains your bio and

a brief description of your service or product. It can also

contain your autoresponder address. Let’s say you’ve

written fifty articles. Put them on separate autoresponder

accounts and create a master list that contains the titles

of each article, the autoresponder address, and a brief

abstract. Then promote your master list. Additionally,

include your publishing guidelines so your affiliates can

add their articles to your list, increasing the number of

writers who are represented in your article list.


  1. Create mailing lists. Inform subscribers to your

articles when you’ve written new ones that they may want to

publish in their own newsletter or website.


  1. Automate your sales process. Use an ad to insure

repeated exposure of your message, which has been proven to

effectively increase sales. In your ad, put your

autoresponder address where a visitor will be exposed to

numerous marketing materials. This multiplies the chances

of converting visitors into customers. For example, if

you’re selling a particular product, put testimonials about

how spectacular it is on your autoresponder, and add a

detailed, enticing description of your product.


  1. Distribute advertising. Let’s say you sell advertising

on your website or in your newsletter or e-zine. Set your

autoresponder to send the information about rates and how

to place an ad automatically to all prospects’ email

addresses. Then have your autoresponder follow-up. It can

also send notification of any special deals you are

currently offering.


  1. Distribute an email course. Each day, have your

autoresponder send out another lesson. Just be sure that

each lesson has quality content – not a sales pitch. Your

content will do the selling for you, and will do it much

more effectively. You can include tips centered on a

different topic for each lesson, illustrating how your

product will benefit the reader. Include the tangible

benefits the visitor will reap by purchasing your product.

Make sure to include a paragraph or two at the end of each

lesson enticing your prospect to consider making a



  1. Automate a reminder about your service or product after

a visitor has completed your course. This will increase the

possibility of sales from visitors who have taken your

course but are dragging their feet about actually making a

purchase. You can also use these reminders to promote new

products or services, and the products and services of your

affiliate programs.


  1. Distribute free reports. This gives your visitor an

idea of the type of information you can provide and the

quality of your product or service. Make sure these reports

are not sales letters or you will more than likely lose a

potential customer than gain a sale.


  1. Create trivia quizzes on your site and place the

answers in an autoresponder. Your visitor will then be

motivated to request your autoresponder, and you will have

a record of the visitors’ email addresses who took your

quiz. Or create a contest and have any visitors that enter

send their responses to your autoresponder. Your

autoresponder can be set-up to send them a confirmation of

their entry.


  1. Offer a trial version of your product. Give your

prospects a sample of your ebook, course, software,

membership, etc. People who are exposed to a little taste

often end up wanting the whole pie. You can also capture

their email addresses when you offer them a free trial from

your website. Set up your autoresponder to give

instructions on how to obtain their free trial, and then

make sure to follow-up to try and close the sale.


  1. Link to hidden pages on your autoresponder. For

example, a hidden page could be your affiliate page that

contains graphics, promotional articles, and text links

that interested affiliates can make use of. Inform visitors

that they may have free access to your affiliate page by

simply requesting your autoresponder. You will then gather

a list of visitors who may be interested in becoming your



  1. Use an autoresponder on your order page. Post a request

form for visitors to be notified of special offers or

discounts in the future. This creates a very effective

mailing list that contains the names of people who are

already your customers.


  1. Put your links page on your autoresponder. It should

contain up to fifty links that would be of particular

interest to your visitors. Make sure to add your own

promotional copy at the top or bottom of this page.


Now that you have proof that autoresponders can be used

creatively, see if you can come up with some brilliant

ideas of your own!

Choosing Your Autoresponder

It can be a somewhat difficult and time consuming task to find the right autoresponder.  There are a lot of choices available on the Internet, each one ranging in price and features.  Before you decide to purchase your own autoresponder, you should first think about your budget as well as your requirements.  This way, you’ll know what you want and how much you are willing to spend.


First, you’ll need to decide the features you want.  Next, you’ll need to take a look at some of the different types of autoresponders available on the market.  You’ll also need to decide which type is right for you, and which brand name you think would work the best.  You can answer these questions by comparing different brands, prices, features, and licensing restrictions.


For a business, autoresponders can be great.  As most of us already know, autoresponders are programs that will send out an automated response via email to a specified address.  In most cases, the response you get back from an email autoresponder is short and sweet, normally letting you know that someone is on vacation, away from their computer, or that they have received your message.


The only real problem to autoresponders is the fact that they will replay to any email that they receive.  If you are subscribed to a mailing list and used your autoresponder address to sign up, it can easily create a problem.  Anytime someone sends you an email to your responder address it will send an automated reply.  It can also lack important features that you need to follow up on your clients or subscribers as well.


For the Internet marketing guru, there are sequential autoresponders.  These types of autoresponders are designed to collect different email addresses then send out a variety of pre-determined messages through email to subscribers that you have on your list.  If you have a sequential autoresponder and use it correctly, it can help you bring back more visitors.  It can be a very handy tool to have around, especially if you work with a lot of clients.  It can help you keep track of subscribers, as well as keep them informed about what is going on with your business.


All across the Internet there are many types of autoresponders.  They range from web based programs to scripts or programs that run through your computer or personal server.  An autoresponder will be a major part of your online business, which is why you should always put forth the time and effort to find the best one for your money.  If you put the proper research and time into finding your ideal autoresponder, you’ll save yourself a lot of time and headache in the long run.


Basically, there are three main types of autoresponders that you can choose from – remote hosted, locally hosted, and desktop hosted.  Remote hosted are hosted on someone else’s server or website.  Locally hosted will allow you to work programs for your own web server.  Desktop programs on the other hand, will allow you to work from your own computer.  Most people choose to go with locally hosted, as it makes things a lot easier.


Before you decide on which type of autoresponder to purchase, you should make sure that you understand what each type will offer you.  There are a variety of autoresponders to choose from, meaning that some may not offer what you need.  You can always research each type, and then compare prices and features.  This way, you’ll know which type of autoresponder will work the best for your needs as well as your business.

Hello world!

Hi, it’s Gilles and this is my new website. Stay tuned… I’ll have great things to share!

For starters, here’s an article I think you’ll enjoy…

It’s called: “Make the Leap to Home Business Success

Make the Leap to Home Business Success

If you are going to build a successful home business, you need 3 “intangibles.” These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make a home business work? What’s driving you? What is it that you CAN’T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn’t stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone’s time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children’s lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don’t believe that it’s POSSIBLE for you to succeed in a home business or make your living on the Internet, you won’t. It’s that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money with a home business online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money online in many different ways. Just get online and do some research and you’ll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you’ll find the same documented evidence of this fact. Truth is, it’s getting easier and easier to start and succeed in a home based business. This is primarily because of the Internet and affiliate marketing.

I’ve always said that “affiliate marketing” is the job of the future. In the “old” days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the “job” of the future that’s here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim… This is the operating philosophy you MUST adopt to succeed with an Internet home business.

That’s backwards for most people who like to aim before they fire. The fact is the Internet is a moving target… The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can’t learn from the outside… You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. This is what I call “Making the Leap.”

The good news is that the cost of failure on the Internet is very small. In the “brick and mortar” world you need to evaluate things very carefully before you decide to open up a business. It’s almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. In fact, Plug-In Profit Site is a really good example of this.

You simply need get IN THE GAME… Each moment that you stay “out there,” you’re wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you’re not in the game yet, you’re ALREADY behind the times. Come on… You can do it! Make the leap to becoming a successful home based business owner today!

About the author: Stone Evans was a washed up restaurant worker desperately searching for a way to save his family when he discovered the internet and affiliate marketing… 24 months later he finally cracked the code and started earning over $10,000 per month. Now the same system that saved him is available to you here >>

Home Business Ideas and Opportunities

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