All businessmen know the importance of that last stage of selling which is called the “closing”. Such stage of selling will clinch the whole session. The same is true among online businesses, such as the affiliate marketing business. The affiliate must conduct such a closing by asking the client for the sale.
Unfortunately, the asking for the sale in online businesses, such as affiliate marketing is more challenging than the asking for the sale in a brick-and-mortar business. In land-bound business marketing, the salesman can closely observe the target client’s movements of the body and the eyes so that he can gauge if it is time to close the sale or not. But in an online business, the closing of the sale will not be helped by the body language of the customer. Obviously, the affiliate cannot see the customer’s body posture.
And therein lies the problem for closing and asking for the sale. The affiliate has no means of knowing whether it is time to ask or not. The asking may be too early, when the customer is not convinced enough. Or the asking may be too late that the customer has already lost interest in the product.
In online businesses, such as affiliate marketing, the affiliate need not wait for signs. The affiliate should be gutsy enough to ask for the sale, whether it is time or not. And when the asking for the sale is too early, the target customer may decide to click on the back button and never come back. When the asking for the sale is too late, the target customer may already be exploring other websites.
Despite such a difficult situation, the affiliate must still ask for the sale. If he does not ask for the sale, some visitors will think that it is a government-sponsored website and all the information provided are free of charge. Perhaps the information is literally free in many articles. But such information is posted due to one single purpose – to make a sale.
Therefore, the affiliate should not just wait for the time when the visitor eventually realizes that he is expected to click on a link that will take him to the website of the merchant. The affiliate must indicate in his website and in his emails that what he has is a business and businesses involve selling. He should also state that the recipients of his emails are not obligated to buy immediately. These recipients can make their purchases later.